Celebrating 100 years, Konstandinidis’ 360° online campaign highlights the brand’s commitment to it’s traditional values, honoring a century of exceptional pastry craftsmanship.
services:
Social Media Design,
Date:
Challenge
For the 100-year anniversary of Konstandinidis Pastry Shops, our mission was to craft a comprehensive 360-degree campaign that would honor the brand’s storied history.
Our goal was to showcase the emotional connection through an engaging story where consumers would resonate with the brand, reinforcing their affection for Konstandinidis’ timeless quality and tradition.
Deliverables
The campaign involved creating anniversary branding design, new packaging and logo design as well as visual imagery that celebrated the brand’s heritage while modernizing its nostalgic image.
The main idea was to highlight, through a main video the emotional connection between the enduring taste of Konstandinidis pastries and the shared moments in our history, the moments that defined us, showing how the brand has been a constant presence, sweetening our collective journey forward.
Alongside the main video aimed at building awareness and engagement, our approach included a full digital transformation, where we developed one of the largest and most popular pastry e-shops in the market. This customized e-shop featured a highly functional proprietary ordering system and ensured swift delivery within the local store areas in the pandemic and post pandemic era. By blending traditional brand values with innovative digital solutions, we successfully revitalized Konstandinidis’s brand presence for the modern era.
Lastly, we crafted campaign ads to boost awareness and engagement, emphasizing the brand’s role in uniting people during significant moments.
Results
The campaign aimed at increasing brand awareness was highly successful, receiving numerous positive comments from both the client and the audience, who appreciated the emotionally rich concept and execution.
A very nice and inspired advertisement that excels in execution . @MsKefalas
Impressions
Campaign Video Views
Increase in online sales in 2 years
Extras
The campaign involved creating anniversary branding design, new packaging and logo design as well as visual imagery that celebrated the brand’s heritage while modernizing its nostalgic image.
The main idea was to highlight, through a main video the emotional connection between the enduring taste of Konstandinidis pastries and the shared moments in our history, the moments that defined us, showing how the brand has been a constant presence, sweetening our collective journey forward.
Alongside the main video aimed at building awareness and engagement, our approach included a full digital transformation, where we developed one of the largest and most popular pastry e-shops in the market. This customized e-shop featured a highly functional proprietary ordering system and ensured swift delivery within the local store areas in the pandemic and post pandemic era. By blending traditional brand values with innovative digital solutions, we successfully revitalized Konstandinidis’s brand presence for the modern era.
Lastly, we crafted campaign ads to boost awareness and engagement, emphasizing the brand’s role in uniting people during significant moments.